As consumers continue to adopt digital channels for everyday banking transactions, and their shopping behaviors continue to change, bank marketing and lead generation models must also evolve for continued relevance in a humanized digital economy that is powered by people and fueled by technology. Attend this webinar to explore the humanized digital economy and how the changing competitive landscape will impact banks.
We will begin by discussing how the banking industry is ripe for disruption and what your bank can do to prepare now. Furthermore, we will share insights into the ways consumer behavior has changed and explore the implications this will have on banks.
Finally, we will provide a 7-step interconnected digital lead generation framework that you can implement at your bank to begin building a humanized digital marketing and lead generation system. This will include an example of how a well known neo-bank has employed this framework in their own digital lead generation strategies.
- The humanized digital economy
- Emerging non-traditional threats
- How the consumer has evolved
- Branching out
- The Zero Moment of Truth
- A way to build a digital business model
- Introduction of the humanized digital marketing and lead generation system
- A 7-step digital lead generation framework
- Real world application of lead generation framework
Who Should Attend?
Bank CEOs, COOs, CMOs, marketing and business development staff who are looking for a proven marketing model that generates leads, increase share of wallet and empower advocates to grow their bank in a humanized digital economy.
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